Tips to choose a good PR agent

How to choose the right PR firm

• Determine the role of PR in your marketing strategy.
  
  
• Determine if you want the PR firm for long term, strategic planning or one-time, specific projects.
  
  
• Determine what you can spend, and make a budget.
  
  
• Research PR firms.
  
  
• Set up interviews with several firms; ask for a proposal after explaining your needs.
  
  
• Assess their working style.
  
  
• Take your time in choosing the right PR firm.
  
  
• Ask for the person who did the PR presentation you liked to handle your account.

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